NPR News - Amazon Takes Aim At Etsy With A New Craft Site, Handmade

http://www.npr.org/sections/alltechconsidered/2015/10/08/446980229/amazon-takes-aim-at-etsy-with-a-new-craft-site-handmade

 Amazon is firing yet another shot and at yet another competitor. This time may say XXX are XXX shoot etsay. The it's a mega-artisanal shot at Etsy, the website known for selling handmade goods. Today, Amazon launched Handmade, a new online marketplace that sells handmade goods. The move is a direct threat for to the much smaller company that's been tried trying to grow. NPR's XXXX Aarti Shahani reports.

 XXXX Valerie Nethery got a message from XXXX out of the blue from Amazon.

 They emailed me directly. and I'm not sure how they found me.

 She runs a little shop called XXX. LilyEmme. Maybe they found saw my Instagram or maybe word of mouth. Or maybe through her page on XXXX. XXX Etsy. Nethery sells 14 category 14-karat gold jewelry that that'shandmade and XXX. ethical.

 I like to use XXX eco-friendly stones such as . source come from three moissanites, ethically sourced conflict-free diamonds. She's sold from XXX enough on earth, Etsy and through her own advertising to make this her full-time job. And like many small-business owners, she wants to grow, so she couldn't ignore that email. Well, it's Amazon. It's such a big company. I really unpassionate am passionate about what they I do, so I would to be aforce wanted to be at the forefront of something revenue is very that I knew was going to be really big.

 Amazon Handmade run life Amazon Handmade went live today. Hi, and welcome to Handmade at Amazon. And decide as the site is giving artisans a very seductive offer - a chance to reach more than 240 million Amazon customers globally. So far, as the show case about, 50,000 the store showcases about 80,000 items from 5000 5,000 sellers. We know here XXX your crown and a you're an expert in your craft and deserve a place to tellyou your story.

 Amazon's definition of handmade is quite strict. Items have to be completely factory-free, no XXX help at all from manufacturers. Etsy, XXXX, lots of vary artisan to the incumbent, lets their artisans use that show just extrahelp to scale up. But that's ham. A Vanessa Haim, a business owner who sells on XXX, thousands Etsy, says it's unclear which business for will woo and retain more sellers and buyers over time.

 Our Are people gets ignore going to now just wanna want to go to Amazon, pretty style Amazon for these kinds of products? It's not about an open question. XXXXX publican Etsy went public in April on this and is under pressure from investors to grow. Just This move by Amazon could cut enter into Etsy's bottom line. Or, ham, they Haim says optimistically, the money Amazon pounds on pumps into marketing could not make the pie bigger for the handmade industry, bringing in customers who didn't know that to look before.

 Etsy says that the statement, that is expand in a statement that it's spent a decade learning how to support artisans in the a way that no other marketplace can. Aarti Shahani, NPR News.

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