Dictation: Placement and Presentation Gets Kids To Buy More Fruits and Veggies
原文
The racks leading up to the checkout line are prime real estate for impulse buys. Merchandise near the register moves, whether it’s a magazine, a pack of gum or another bottle of hand sanitizer. Now a new study suggests that the same strategy can get kids to make healthy choices in the school cafeteria.
Obesity is a growing problem, particularly for children. Nutritionists have tried everything to help kids cut calories, from banning sodas at school to rolling out ad campaigns that make baby carrots cool. But Brian Wansink’s team at Cornell University is finding that the secret may lie in the presentation.
In one set of schools studied, fruits moved twice as fast when they were placed in a colorful bowl. Salad sales tripled when the salad bar was moved to in front of the register. And stacking the chocolate milk behind the white milk led more students to reach for the straight up moo juice. The findings were presented at the School Nutrition Association conference in Saratoga Springs, New York.
Even just asking kids if they wanted a salad boosted leafy green sales by 30 percent. Bottom line: if junk food can be cleverly marketed, so can the good stuff.
聽寫
The recker's reading up to check out line your primer real eastate for impose by. Merchandise near the register moods, whether it's a magazine, a packin gum or another bottle of senstisers. No one new study suggest that the same stragery can get kids to make healthy choices and school cafteria.
Obsesity is a growing problem, particulary for children. Nutriention is tried everything to help kid cut calorie from banding solar school to rolling out campaign to make babay calorie cool. But briand's team mic university is finding the secret make lining to presentation.
In one of the school study, food mood twice fatter when they are placed in colorful bolt. salad tail triple from salad bar when move form the register and stacking the chomaner behind the wagnol than more student to reach to weight out more juice.The finding is presented in the school nutrientation society associated conferecne in saloraid new york.
Even just that casting kid they want the salad is green cells by 30 percent. bottom line, if junk food can cleverly marketed, so that get stuff.
The racks leading up to the checkout line are prime real estate for impulse buys. Merchandise near the register moves, whether it’s a magazine, a pack of gum or another bottle of hand sanitizer. Now a new study suggests that the same strategy can get kids to make healthy choices in the school cafeteria.
Obesity is a growing problem, particularly for children. Nutritionists have tried everything to help kids cut calories, from banning sodas at school to rolling out ad campaigns that make baby carrots cool. But Brian Wansink’s team at Cornell University is finding that the secret may lie in the presentation.
In one set of schools studied, fruits moved twice as fast when they were placed in a colorful bowl. Salad sales tripled when the salad bar was moved to in front of the register. And stacking the chocolate milk behind the white milk led more students to reach for the straight up moo juice. The findings were presented at the School Nutrition Association conference in Saratoga Springs, New York.
Even just asking kids if they wanted a salad boosted leafy green sales by 30 percent. Bottom line: if junk food can be cleverly marketed, so can the good stuff.
聽寫
The recker's reading up to check out line your primer real eastate for impose by. Merchandise near the register moods, whether it's a magazine, a packin gum or another bottle of senstisers. No one new study suggest that the same stragery can get kids to make healthy choices and school cafteria.
Obsesity is a growing problem, particulary for children. Nutriention is tried everything to help kid cut calorie from banding solar school to rolling out campaign to make babay calorie cool. But briand's team mic university is finding the secret make lining to presentation.
In one of the school study, food mood twice fatter when they are placed in colorful bolt. salad tail triple from salad bar when move form the register and stacking the chomaner behind the wagnol than more student to reach to weight out more juice.The finding is presented in the school nutrientation society associated conferecne in saloraid new york.
Even just that casting kid they want the salad is green cells by 30 percent. bottom line, if junk food can cleverly marketed, so that get stuff.
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